October 13th, 2018 • 4 Minute Read

Where Men’s Souls Go To Die


None are more hopelessly enslaved than those who falsely believe they are free”

“You are in prison. If you wish to get out of prison, the first thing you must do is realize that you are in prison. If you think you are free, you can’t escape.” Gurdjieff

Put another way, the most dangerous prison is the one you don’t even know you’re locked in.

This particular prison is located in the land of bearability.

It’s a prison where you’re given just enough sustenance to survive.

Just enough entertainment to sooth the wounds of the everyday lashings. Just enough compassion to keep you from rebelling against your captors.      

In the land of “bearability”, the suffering is slow and insidious.

You’re drip-fed the poison over weeks, months, and years.

Slowly becoming more and more sedated — losing your capacity to stand up and fight back — the memory of freedom becoming more and more distant. And the will to reclaim it, all but gone.

In the land of “bearability”, you never quite realize the urgency of your situation until it’s too late.

Like the frog in boiling water — rising one degree at a time — his organs tragically seared to mush by the time he thinks to move himself to action.

Most men today have trapped themselves in the land of bearability.

It’s a land where relief is cheap and normalized.

Escape, costly and condemned.

For it’s easier to stay locked up than to break free.

Easier to sooth the gag reflex while choking down on a life you never quite signed up for — than it is to spit it out in a fit of brilliant and violent catharsis.

Sunday Night Football and a six pack of PBR to bring bearability to another week of cubicle hell is easier than jumping out of the system and confronting the cognitive dissonance that comes with realizing the truth of your condition.

In part, the lie of linearity keeps us stuck here.

We accumulate false merit based on where we land on an arbitrary scale of achievement —  seniority and annual pay raises — rising the imagined ranks, and fearing the crash should we courageously let our grip slip off that rung.

We don’t want to “give up” what we’ve spent our lives “building”.

We don’t want to saw off the rusty hook of which we hang our existential hat.

In doing so, we build our kingdoms on that shaky ground of toxic, GMO’d soil — allowing circumstance to hold us hostage, and doing what we can to pacify the subterranean rumblings that compassionately yet unapologetically threaten to pull our fake empire out from under our feet.

In this fearful act of self-pacification, we fail to recognize the exponential speed in which a “new life” can be created.

We deny ourselves the power of irrevocable decision — and the immediate reconfiguration of our realities that support it.

We mute our own abundant, regenerative force — and deny our vast resourcefulness, creativity, and influence which would be even further sharpened in the pursuit and expression of our authentic truth.  

We mistrust our own power of creation — even when we HOLD the living heartbeat of human life that sprung from our very seed.  

We misuse our vital energy — auctioning it off to the highest bidder rather than using it to better our inner kingdom — and from it — build a living empire of authentic expression.

Put another way…

… we disown our inner magician.

… we disarm our inner warrior.

… we deny our inner lover

… and we de-thrown our inner king.

Tragically speaking, we fear the sunk costs more than our sinking spirits.

The shame in potentially being struck back down in the field of battle — than the imagined safety in playing dead within the walls we built.

The shame in losing a rigged game more than the freedom of flipping the board and playing a better one of your design.

Here, we fail to recognize that strength and courage aren’t marked by one’s ability to endure continued hardship and suffering — but in one’s capacity to unapologetically pursue the life they truly want in its place.  

In the land of bearability, we never seek to overthrow the oppressor — but instead make the oppression more tolerable.

This is the curse of “bearability”.

And it’s the land you’ll immediately be leaving behind when you embark in Conquest.

Exercise:

  • Re-Allocate energy from making a shittu situation bearable to architecting a new one.  
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About The Author

Ryan Schwartz

More reclusive than J D Salinger on a rainy day, Ry Schwartz is the email copywriter marketers turn to when they're launching programs or setting up evergreen funnels.